{"id":1235,"date":"2025-08-21T12:55:04","date_gmt":"2025-08-21T12:55:04","guid":{"rendered":"https:\/\/noadurez.be\/?p=1235"},"modified":"2025-10-05T17:26:51","modified_gmt":"2025-10-05T17:26:51","slug":"projets-not-too-much","status":"publish","type":"post","link":"https:\/\/noadurez.be\/?p=1235","title":{"rendered":"NOT TOO MUCH"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/Sans-titre-1-3-1024x1024.jpg\" alt=\"Logo NOT TOO MUCH Boxhead brod\u00e9 sur textile \u2013 identit\u00e9 visuelle par Noa Durez\n\" class=\"wp-image-1240\" style=\"width:1867px;height:auto\" title=\"\u2013\" srcset=\"https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/Sans-titre-1-3-1024x1024.jpg 1024w, https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/Sans-titre-1-3-300x300.jpg 300w, https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/Sans-titre-1-3-150x150.jpg 150w, https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/Sans-titre-1-3-768x768.jpg 768w, https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/Sans-titre-1-3.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">NOT TOO MUCH<\/h1>\n\n\n\n<p><strong>NOT TOO MUCH<\/strong> est une marque n\u00e9e autour de la mascotte <em><strong>Boxhead<\/strong><\/em>. Plus qu\u2019un logo, c\u2019est un <strong>univers<\/strong>, \u00e0 la crois\u00e9e du streetwear et du design.<\/p>\n\n\n\n<p>J\u2019ai assur\u00e9 la <strong>direction artistique globale<\/strong> du projet :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>d\u00e9finition de l\u2019identit\u00e9 visuelle.<\/li>\n\n\n\n<li>\u00e9laboration des axes cr\u00e9atifs,<\/li>\n\n\n\n<li>supervision de la d\u00e9clinaison sur diff\u00e9rents supports.<\/li>\n<\/ul>\n\n\n\n<p>Le travail a \u00e9t\u00e9 men\u00e9 en collaboration avec un designer 3D : j\u2019ai construit la vision et l\u2019univers, qu\u2019il a ensuite mat\u00e9rialis\u00e9s en 3D, en y int\u00e9grant sa propre sensibilit\u00e9.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9clinaisons cr\u00e9atives<\/h2>\n\n\n\n<p>L\u2019univers <strong>NOT TOO MUCH<\/strong> se d\u00e9ploie autour de plusieurs axes strat\u00e9giques :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identit\u00e9 visuelle<\/strong> : logo , textiles, affiches et supports.<\/li>\n\n\n\n<li><strong>\u00c9ditorial<\/strong> : cr\u00e9ation d\u2019un magazine mettant en sc\u00e8ne la mascotte dans un univers narratif.<\/li>\n\n\n\n<li><strong>Objets &amp; lifestyle<\/strong> : d\u00e9clinaisons 3D en mobilier et accessoires, transformant <em>Boxhead<\/em> en une ic\u00f4ne.<\/li>\n\n\n\n<li><strong>Exploration artistique<\/strong> : planches  et exp\u00e9rimentations graphiques autour du personnage.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Intention artistique<\/h2>\n\n\n\n<p>L\u2019objectif de <strong>NOT TOO MUCH<\/strong> est de d\u00e9montrer comment une identit\u00e9 peut devenir transversale , capable de vivre \u00e0 la fois dans la mode,  l\u2019art contemporain et le design produit.<br>En tant que directeur artistique, j\u2019ai cherch\u00e9 \u00e0 cr\u00e9er une marque-culture plus qu\u2019une simple marque, o\u00f9 chaque support devient une extension d\u2019un univers.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-jetpack-image-compare\"><div class=\"juxtapose\" data-mode=\"horizontal\"><img loading=\"lazy\" decoding=\"async\" id=\"1238\" src=\"https:\/\/i0.wp.com\/noadurez.be\/wp-content\/uploads\/2025\/08\/log-boxhead-1.jpg?ssl=1\" alt=\"\u2013\" width=\"1500\" height=\"1500\" class=\"image-compare__image-before\" title=\"\u2013\"><img loading=\"lazy\" decoding=\"async\" id=\"1239\" src=\"https:\/\/i0.wp.com\/noadurez.be\/wp-content\/uploads\/2025\/08\/Sans-titre-1-2.jpg?ssl=1\" alt=\"\u2013\" width=\"1500\" height=\"1500\" class=\"image-compare__image-after\" title=\"\u2013\"><\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/boxhead-Business-Card-Mockup-1024x683.jpg\" alt=\"Cartes de visite NOT TOO MUCH avec logo Boxhead et mention Streetwear, Art &amp; Design \u2013 identit\u00e9 visuelle par Noa Durez\n\" class=\"wp-image-1273\" style=\"width:1507px;height:auto\" title=\"\u2013\" srcset=\"https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/boxhead-Business-Card-Mockup-1024x683.jpg 1024w, https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/boxhead-Business-Card-Mockup-300x200.jpg 300w, https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/boxhead-Business-Card-Mockup-768x512.jpg 768w, https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/boxhead-Business-Card-Mockup-1536x1024.jpg 1536w, https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/boxhead-Business-Card-Mockup-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/MODELSHEET-1024x576.png\" alt=\"Mascotte Boxhead NOT TOO MUCH \u2013 model sheet 360 degr\u00e9s, design de personnage par Noa Durez\n\" class=\"wp-image-1258\" style=\"width:1857px;height:auto\" title=\"\u2013\" srcset=\"https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/MODELSHEET-1024x576.png 1024w, https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/MODELSHEET-300x169.png 300w, https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/MODELSHEET-768x432.png 768w, https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/MODELSHEET-1536x864.png 1536w, https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/MODELSHEET.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/demo-boxhead-1024x576.jpg\" alt=\"Variations cr\u00e9atives de la mascotte Boxhead NOT TOO MUCH \u2013 d\u00e9clinaisons graphiques et exp\u00e9rimentations visuelles par Noa Durez\n\" class=\"wp-image-1241\" style=\"width:1920px;height:auto\" title=\"\u2013\" srcset=\"https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/demo-boxhead-1024x576.jpg 1024w, https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/demo-boxhead-300x169.jpg 300w, https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/demo-boxhead-768x432.jpg 768w, https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/demo-boxhead.jpg 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/boxhead-boite-1024x683.png\" alt=\"Mockup packaging v\u00eatements NOT TOO MUCH \u2013 identit\u00e9 visuelle et branding par Noa Durez\n\" class=\"wp-image-1263\" style=\"width:1857px;height:auto\" title=\"\u2013\" srcset=\"https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/boxhead-boite-1024x683.png 1024w, https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/boxhead-boite-300x200.png 300w, https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/boxhead-boite-768x512.png 768w, https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/boxhead-boite-1536x1024.png 1536w, https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/boxhead-boite-2048x1365.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/T-Shirt-White-always-not-too-much.jpg\" alt=\"\u2013\" class=\"wp-image-1288\" title=\"\u2013\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/magazine1.png\" alt=\"Mockup magazine NOT TOO MUCH \u2013 identit\u00e9 visuelle et direction artistique par Noa Durez\n\" class=\"wp-image-1242\" title=\"\u2013\"><\/figure>\n\n\n\n<div class=\"wp-block-jetpack-tiled-gallery aligncenter is-style-rectangular\"><div class=\"has-rounded-corners-5\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:66.70161%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/noadurez.be\/wp-content\/uploads\/2025\/08\/fauteuil-1024x1024.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/noadurez.be\/wp-content\/uploads\/2025\/08\/fauteuil-1024x1024.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i0.wp.com\/noadurez.be\/wp-content\/uploads\/2025\/08\/fauteuil-1024x1024.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i0.wp.com\/noadurez.be\/wp-content\/uploads\/2025\/08\/fauteuil-1024x1024.jpg?strip=info&#038;w=1500&#038;ssl=1 1500w\" alt=\"\u2013\" data-height=\"1500\" 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srcset=\"https:\/\/i0.wp.com\/noadurez.be\/wp-content\/uploads\/2025\/08\/tapis-1024x1024.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/noadurez.be\/wp-content\/uploads\/2025\/08\/tapis-1024x1024.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i0.wp.com\/noadurez.be\/wp-content\/uploads\/2025\/08\/tapis-1024x1024.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i0.wp.com\/noadurez.be\/wp-content\/uploads\/2025\/08\/tapis-1024x1024.jpg?strip=info&#038;w=1500&#038;ssl=1 1500w\" alt=\"\u2013\" data-height=\"1500\" data-id=\"1248\" data-link=\"https:\/\/noadurez.be\/?attachment_id=1248\" data-url=\"https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/tapis-1024x1024.jpg\" data-width=\"1500\" src=\"https:\/\/i0.wp.com\/noadurez.be\/wp-content\/uploads\/2025\/08\/tapis-1024x1024.jpg?ssl=1\" data-amp-layout=\"responsive\" aria-label=\"Open image 6 of 6 in full-screen\" title=\"\u2013\"><\/figure><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/bxohead-kaws-16-9-scaled.jpg\" alt=\"Panneau publicitaire NOT TOO MUCH dans la rue \u2013 campagne cr\u00e9ative Boxhead par Noa Durez\n\" class=\"wp-image-1270\" title=\"\u2013\" srcset=\"https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/bxohead-kaws-16-9-scaled.jpg 2560w, https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/bxohead-kaws-16-9-300x200.jpg 300w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/boxhead-toys-1024x1024.jpg\" alt=\"Mockup packaging jouet Boxhead \u2013 d\u00e9clinaison cr\u00e9ative NOT TOO MUCH par Noa Durez\n\" class=\"wp-image-1268\" style=\"width:1507px;height:auto\" title=\"\u2013\" srcset=\"https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/boxhead-toys-1024x1024.jpg 1024w, https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/boxhead-toys-300x300.jpg 300w, https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/boxhead-toys-150x150.jpg 150w, https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/boxhead-toys-768x768.jpg 768w, https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/boxhead-toys.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>NOT TOO MUCH NOT TOO MUCH est une marque n\u00e9e autour de la mascotte Boxhead. Plus qu\u2019un logo, c\u2019est un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_featured_media_url":"https:\/\/noadurez.be\/wp-content\/uploads\/2025\/08\/Sans-titre-1-3.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/noadurez.be\/index.php?rest_route=\/wp\/v2\/posts\/1235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/noadurez.be\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/noadurez.be\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/noadurez.be\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/noadurez.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1235"}],"version-history":[{"count":19,"href":"https:\/\/noadurez.be\/index.php?rest_route=\/wp\/v2\/posts\/1235\/revisions"}],"predecessor-version":[{"id":1317,"href":"https:\/\/noadurez.be\/index.php?rest_route=\/wp\/v2\/posts\/1235\/revisions\/1317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/noadurez.be\/index.php?rest_route=\/wp\/v2\/media\/1240"}],"wp:attachment":[{"href":"https:\/\/noadurez.be\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/noadurez.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/noadurez.be\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}