{"id":1572,"date":"2026-06-08T11:57:42","date_gmt":"2026-06-08T11:57:42","guid":{"rendered":"https:\/\/noadurez.be\/?p=1572"},"modified":"2026-06-08T11:59:57","modified_gmt":"2026-06-08T11:59:57","slug":"still-fresh-tour","status":"publish","type":"post","link":"https:\/\/noadurez.be\/?p=1572","title":{"rendered":"STILL FRESH TOUR"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Identit\u00e9 visuelle \u00b7 Affiches de tourn\u00e9e \u00b7 Merchandising<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Pour accompagner la tourn\u00e9e de <strong>Still Fresh<\/strong>, l&rsquo;objectif \u00e9tait de d\u00e9velopper une identit\u00e9 visuelle capable de traduire l&rsquo;\u00e9nergie sc\u00e9nique de l&rsquo;artiste tout en s&rsquo;\u00e9loignant des codes traditionnels du rap fran\u00e7ais. Le projet s&rsquo;inspire de l&rsquo;esth\u00e9tique des univers rock, m\u00e9tal et underground afin de construire un langage graphique plus agressif, plus brut et imm\u00e9diatement reconnaissable.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"824\" src=\"https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/logo-still-frehs-mockup-1024x824.png\" alt=\"\u2013\" class=\"wp-image-1573\" title=\"\u2013\" srcset=\"https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/logo-still-frehs-mockup-1024x824.png 1024w, https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/logo-still-frehs-mockup-300x241.png 300w, https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/logo-still-frehs-mockup-768x618.png 768w, https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/logo-still-frehs-mockup.png 1398w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">L&rsquo;identit\u00e9 repose sur un logo con\u00e7u sp\u00e9cialement pour la tourn\u00e9e. Inspir\u00e9 des logos issus des sc\u00e8nes m\u00e9tal et hardcore, il devient l&rsquo;\u00e9l\u00e9ment central du syst\u00e8me graphique et permet de cr\u00e9er une rupture visuelle avec les codes habituellement associ\u00e9s au genre.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/affiche-fresh.jpg\" alt=\"\u2013\" class=\"wp-image-1574\" title=\"\u2013\" srcset=\"https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/affiche-fresh.jpg 1000w, https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/affiche-fresh-300x300.jpg 300w, https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/affiche-fresh-150x150.jpg 150w, https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/affiche-fresh-768x768.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Le syst\u00e8me graphique a ensuite \u00e9t\u00e9 d\u00e9clin\u00e9 sur une s\u00e9rie d&rsquo;affiches promotionnelles d\u00e9di\u00e9es \u00e0 plusieurs dates de la tourn\u00e9e. Chaque affiche reprend une structure commune tout en s&rsquo;adaptant \u00e0 sa ville gr\u00e2ce \u00e0 une palette chromatique sp\u00e9cifique. Cette approche permet de conserver une coh\u00e9rence globale tout en donnant \u00e0 chaque date sa propre identit\u00e9 visuelle.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" alt=\"\u2013\" class=\"wp-block-jetpack-slideshow_image wp-image-1575\" data-id=\"1575\" src=\"https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/4.jpg\" title=\"\u2013\" srcset=\"https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/4.jpg 1000w, https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/4-300x300.jpg 300w, https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/4-150x150.jpg 150w, https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/4-768x768.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" alt=\"\u2013\" class=\"wp-block-jetpack-slideshow_image wp-image-1576\" data-id=\"1576\" src=\"https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/1.jpg\" title=\"\u2013\" srcset=\"https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/1.jpg 1000w, https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/1-300x300.jpg 300w, https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/1-150x150.jpg 150w, https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/1-768x768.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" alt=\"\u2013\" class=\"wp-block-jetpack-slideshow_image wp-image-1577\" data-id=\"1577\" src=\"https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/2.jpg\" title=\"\u2013\" srcset=\"https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/2.jpg 1000w, https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/2-300x300.jpg 300w, https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/2-150x150.jpg 150w, https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/2-768x768.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" alt=\"\u2013\" class=\"wp-block-jetpack-slideshow_image wp-image-1578\" data-id=\"1578\" src=\"https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/3.jpg\" title=\"\u2013\" srcset=\"https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/3.jpg 1000w, https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/3-300x300.jpg 300w, https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/3-150x150.jpg 150w, https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/3-768x768.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">L&rsquo;univers d\u00e9velopp\u00e9 pour la tourn\u00e9e a \u00e9galement \u00e9t\u00e9 d\u00e9clin\u00e9 sur diff\u00e9rents supports textiles. Les visuels reprennent les codes de l&rsquo;identit\u00e9 cr\u00e9\u00e9e pour le projet afin de renforcer la coh\u00e9rence de la marque autour de l&rsquo;artiste et de prolonger l&rsquo;exp\u00e9rience de la tourn\u00e9e au-del\u00e0 de la sc\u00e8ne<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/mockup-tshirt-1024x819.png\" alt=\"\u2013\" class=\"wp-image-1579\" title=\"\u2013\" srcset=\"https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/mockup-tshirt-1024x819.png 1024w, https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/mockup-tshirt-300x240.png 300w, https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/mockup-tshirt-768x615.png 768w, https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/mockup-tshirt.png 1402w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/fresh-image-article.jpg\" alt=\"\u2013\" class=\"wp-image-1580\" title=\"\u2013\" srcset=\"https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/fresh-image-article.jpg 1000w, https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/fresh-image-article-300x300.jpg 300w, https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/fresh-image-article-150x150.jpg 150w, https:\/\/noadurez.be\/wp-content\/uploads\/2026\/06\/fresh-image-article-768x768.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Identit\u00e9 visuelle \u00b7 Affiches de tourn\u00e9e \u00b7 Merchandising Pour accompagner la tourn\u00e9e de Still Fresh, l&rsquo;objectif \u00e9tait de d\u00e9velopper une [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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